WPP News and Demos

See how NVIDIA and WPP are revolutionizing advertising production and branded 3D experiences by unifying content creation workflows with Universal Scene Description (OpenUSD).

Building a Generative AI-Enabled Content Engine

WPP is building a content engine harnessing NVIDIA AI and Omniverse to enable creative teams to produce high-quality advertising at scale faster and more efficiently, while remaining fully aligned with a client’s brand.

Deploying Next-Generation 3D Car Configurators

DENZA, the luxury EV brand joint venture between BYD and Mercedes-Benz, has collaborated with marketing and communications giant WPP and NVIDIA Omniverse Cloud to build and deploy its next generation of car configurator.

Enhancing Automotive Marketing Services

WPP is the first to launch automotive marketing services on NVIDIA Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

Supercharging Creators With Generative AI

NVIDIA CEO Jensen Huang discussed AI-enhanced creativity in a conversation with Mark Read, CEO of WPP, at the Cannes Lions Festival.